Job Description

We are seeking a creative and strategic Social Media Manager with knowledge in Crypto to plan, execute, and optimize both launch and evergreen campaigns for infoproducts. This role focuses on generating hype, engagement, and conversions from established audiences (e.g., profiles with 100K+ followers) while also attracting new followers through viral and trend-driven content.

Key Responsibilities

1. Campaign Planning & Strategy
Develop and implement publishing calendars and content strategies that prepare and warm up audiences for product launches.
Collaborate with the product and creative teams to ensure alignment and consistency across campaigns.

2. Hype & Engagement Generation
Design interactive posts, challenges, and social dynamics that build anticipation and drive audiences toward key conversion events (e.g., YouTube live streams).
Coordinate community engagement and automated interaction flows to nurture audience relationships.

3. Content Creation & Growth
Create viral content using proven structures (Hook – Value – CTA) and engaging storytelling techniques.
Leverage social media algorithms (Instagram, Meta, TikTok, X/Twitter) and trends to increase reach and attract new followers.

4. Copywriting & Storytelling
Write impactful scripts and captions using persuasive, rhythmic, and neuromarketing-based copywriting styles that activate communities and drive conversions.

5. Analytics & Reporting
Track and analyze key performance indicators such as engagement, reach, CTR, and audience growth.
Deliver actionable insights and performance reports to the internal team.

6. Team Collaboration
Work closely with creative designers, video editors, and product managers to execute seamless campaigns.
Use social media management tools (e.g., Hootsuite) to organize and streamline content scheduling